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Sleepmaxxing: How TikTok’s Wellness Trend Can (and Can’t) Help You Sleep

“Several factors are driving the trend, including social media,” says Noah Kass, LCSW. ” The pandemic made many of us rethink our health priorities. Gen Z is focused on balancing work, fun, and self-care, placing emphasis on long-term health rather than a ‘do whatever it takes to get ahead’ mentality.”

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